Product Overview
The Tracelink Low-Code/No-Code Customization Platform enables customers to tailor their purchased Tracelink applications to meet specific organizational needs through an intuitive drag-and-drop interface. This platform is designed for diverse supply chain products, including compliance solutions, Multi-Enterprise Information Network Towers, Serialized Operation Managers, Smart Inventory Trackers, Serialized Product Intelligence, and more. By empowering customers to make real-time adjustments without relying on Tracelink’s service team, the platform reduces dependency on manual intervention, accelerates deployment, and enhances customer satisfaction. The high-level data modeling framework provides pre-defined items for customization, offering scalability and flexibility across multi-enterprise networks.
Responsibility
Design sprint
Persona define
UX validation
User research
Cross Team Collaboration
Handover to dev
Requirement gathering
Competitive analysis
Design high fidelity mockup
Tools
Balsamiq
Figma
Problem Statement
Customers face challenges in tailoring Tracelink applications to their specific business needs due to the reliance on manual customization services, leading to delays, increased costs, and reduced operational flexibility.
Goals
Empower customers with a low-code/no-code platform to independently customize applications.
Minimize manual intervention by Tracelink’s service team.
Enhance customer satisfaction and retention by improving the adaptability and scalability of Tracelink solutions.
Expand market reach by catering to diverse customer needs efficiently.
Design Process
Understand
User Research
Competitve Analysis
Define
User Personas
User Journey
Ideate
User Flow
Information Architecture
Design
Wireframe
Hi-Fi Designs
Prototype
Test
UX Validation
Future Concept
User Research
Methodology:
Surveys: Conducted with 150 existing customers to identify key customization challenges and desired features.
Interviews: One-on-one sessions with 25 customers to understand pain points and expectations.
Usability Testing: Tested a prototype with 50 users to evaluate ease of use and functionality.
Feedback Analysis: Reviewed customer support tickets and feedback for recurring customization issues.
Key Findings:
85% of customers reported frustration with delays in service-led customizations.
70% expressed interest in tools that empower them to make real-time changes.
65% highlighted a lack of visibility into customization options as a key limitation.
Customers prefer solutions that require minimal technical skills.
Competitive Analysis
Competitors
SAP Build: Offers a low-code development platform but focuses primarily on large enterprises and lacks intuitive drag-and-drop functionality.
Mendix: Provides a robust low-code platform but requires technical expertise for advanced customizations.
OutSystems: A strong low-code platform, but its pricing is less accessible for mid-sized organizations.
Key Differentiators of Tracelink Platform
Tailored for supply chain applications, ensuring domain-specific functionality.
Intuitive drag-and-drop interface designed for non-technical users.
High-level data modeling enabling pre-defined customization elements.
Multi-enterprise network support without additional costs for partner integrations.
User Persona (Persona 1)
NAME:
Samantha Richards
AGE:
38
EDUCATION:
Bachelor’s Degree in Operations Management
JOB:
Supply Chain Manager
LOCATION
United States
Pain points
Time-consuming back-and-forth communication with Tracelink’s service team for customizations.
Delays in deploying customized solutions due to dependency on external teams.
Limited flexibility in adapting applications to unique business requirements.
High operational costs caused by inefficiencies in manual customization processes.
Goals
Reduce time-to-value for deploying supply chain applications.
Gain the ability to make real-time adjustments to Tracelink products.
Empower her team to independently manage and customize tools without technical expertise.
Enhance collaboration with partners by quickly aligning applications to shared requirements.
User Journey Map
Stage 1: Awareness
Actions: Samantha learns about the platform through a webinar.
Thoughts: “This could save us a lot of time and effort.”
Pain Points: Uncertainty about whether the platform meets her specific needs.
Opportunities: Highlight real-world examples and case studies of successful implementations.
Stage 2: Consideration
Actions: Samantha explores product documentation and watches demo videos.
Thoughts: “The interface looks user-friendly, but will it be customizable enough?”
Pain Points: Concerns about the learning curve and integration with existing systems.
Opportunities: Offer free trials and guided onboarding sessions.
Stage 3: Purchase
Actions: Samantha purchases the platform after consulting with her team.
Thoughts: “This will help us improve efficiency.”
Pain Points: Ensuring smooth implementation and training her team.
Opportunities: Provide detailed onboarding materials and 24/7 support.
Stage 4: Onboarding
Actions: Samantha’s team attends a training session and starts using the platform.
Thoughts: “This is easier than I expected.”
Pain Points: Adjusting to a new workflow.
Opportunities: Offer interactive tutorials and quick-start guides.
Stage 5: Adoption
Actions: Samantha’s team customizes applications and shares them with partners.
Thoughts: “We’re now much more agile in meeting our partners’ needs.”
Pain Points: Occasional need for advanced customization options.
Opportunities: Provide an online community and advanced feature documentation.
Stage 6: Advocacy
Actions: Samantha shares her success story in a case study.
Thoughts: “This platform has transformed how we work.”
Pain Points: N/A
Opportunities: Leverage her testimonial to attract more customers.
High Fidelity Screen
tracelink.com/new-page
tracelink.com/search-page
tracelink.com/view-page
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