Product Overview
Tracelink's Gen2 platform is a comprehensive suite designed to enable users to manage multiple enterprises and products with a single login. It offers a unified user experience across all our products, streamlining workflows and enhancing accessibility for diverse enterprise needs.
Responsibility
Design sprint
Persona define
UX validation
User research
Cross Team Collaboration
Handover to dev
Requirement gathering
Competitive analysis
Design high fidelity mockup
Tools
Balsamiq
Figma
Problem Statement
The existing login flow of the platform faced several critical challenges:
Inconsistent Design: The current login flow did not align with the revamped user experience and UI of the Gen2 concept.
Technical and Visual Issues: Various usability and technical problems were identified, creating a less-than-optimal user experience.
Missing Signup Option: The absence of a signup feature limited new user acquisition and ease of access.
Error Handling: Users landing on error screens had no clear navigation options to restart the login process or resolve issues.
Password Reset Flow: Multiple issues in the password reset journey, such as lack of error-specific messages and incomplete user paths, hindered seamless resolution.
Communication Gaps: Users lacked proactive notifications about password expirations or confirmations after resets, affecting overall user trust and engagement.
Goals
Align the login flow with the Gen2 design system to ensure consistency and brand integrity.
Resolve identified technical and visual issues to enhance usability and reliability.
Introduce a signup feature to streamline user onboarding.
Improve error handling to provide clear paths for issue resolution and retries.
Optimize the password reset journey to ensure seamless navigation and communication.
Implement proactive user notifications to enhance transparency and user engagement.
Design Process
Understand
User Research
Competitve Analysis
Define
User Personas
User Journey
Ideate
User Flow
Information Architecture
Design
Wireframe
Hi-Fi Designs
Prototype
Test
UX Validation
Future Concept
User Research
We conducted extensive user research to gather insights:
Methods Used: Surveys, interviews, and usability testing on the existing login flow.
Key Findings:
72% of users faced difficulties navigating error screens.
64% expressed frustration with the lack of a signup option.
53% found the password reset journey confusing or incomplete.
Users valued proactive communication about password expiration and reset confirmations.
Competitive Analysis
We analyzed login flows of leading enterprise platforms to identify best practice
Observations
Clear error messages with resolution steps.
Intuitive navigation paths during password reset and error handling.
Proactive notifications to improve user awareness.
Consistent design patterns aligned with brand identity.
Insights: The absence of these elements in our login flow highlighted areas for immediate improvement.
User Persona (Persona 1)
NAME:
Sarah Patel
AGE:
35
EDUCATION:
Bachelor's in Business Administration
JOB:
Operations Manager
LOCATION
Mumbai, India
Bio
Sarah works for a mid-sized manufacturing firm overseeing operations for multiple departments. She is responsible for ensuring team productivity and seamless collaboration across departments. She uses enterprise tools daily to manage schedules, inventory, and workflows.
Pain points
Frustration with incomplete error handling: Encountering error screens without clear navigation paths disrupts her workflow.
Manual navigation for tasks: Having to manually return to the login page after resetting passwords wastes time and causes annoyance.
Lack of proactive communication: Absence of notifications for password expirations often leads to sudden loss of access, impacting her team's efficiency.
Generic error messages: Confusion due to lack of specific guidance when errors occur during password reset or login attempts.
No signup option: Limited ability to onboard new team members without manual intervention by IT support.
Goals
Access enterprise tools seamlessly with a single login.
Quickly resolve login and password issues without external assistance.
Receive timely notifications for critical actions like password expirations.
Ensure minimal disruption to workflows caused by login or access issues.
User Journey Map
Stage
Action
Pain Points
Improvements
Login Attempt
User enters credentials and clicks login.
Errors lead to dead-end screens with no way to retry.
Clear error messages and a retry option added.
Forgot Password Request
User requests a reset link but encounters a generic error.
Confusion due to lack of specific error messages and a back link.
Context-specific error messages and navigation options added.
Password Reset
User accesses the reset link but finds it invalid or expired.
No way to retry or return to the login page.
Back link and option to request a new email provided.
Successful Reset
User successfully resets password but has no immediate way to return to the login screen.
Forced to manually navigate back to the login page.
Login button added to complete the journey.
Password Expiry Warning
User’s password expires without any prior warning.
No proactive notification, leading to disrupted workflows.
Advance notification emails sent one week before expiration.
Password Reset Success
User resets the password but receives no confirmation.
Lack of confirmation creates uncertainty.
Email confirmation sent with reset details and new expiration date.
Information Architecture
High Fidelity Screen
tracelink.com/login
tracelink.com/forgot-password
tracelink.com/reset-password
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